Elegance Confectionery – Premium wafer bars coated with chocolate

History

Elegance Confectionary started operating in Syria late in 2004. The company's core business is meeting customer needs for confectionery product.

In January 2005 we introduced "Today" to fill the market need for a chocolate-coated wafer bar at a reasonable price; we offered the product in three different cream fillings (Cocoa, Hazelnut and Milk).

In the summer of 2005, our second product was brought to market: "Jofy". Developed to suit customer desires in hot weather, Jofy is a crispy wafer bar filled with cream without the chocolate coating.

As a result of our wholesalers’ demand, we introduced late in 2005 "Elegance" two fingers of wafer chocolate-coated with cream filling. Elegance became our most demanded product in the local and surrounding markets.

In 2006, we introduced "Tonky" with the special cream fillings: "Almond, Caramel, and Hazelnut"…

Early 2008, we started our biscuit line with a very special product being offered for the first time in the Middle East. "Elegance Stars" is a round biscuit with deposited chocolate and cream.

Elegance Confectionery is ISO9001:2000 and HACCP certified.

Elegance Confectionery is a family owned company (Jack Kalioundji and sons) and is part of Kalioundji Group.

For more information about our business ventures, please refer to www.kalioundji.com

Elegance is a food processing company operating to provide quality confectionery products to consumers of all ages.

We are committed to the highest quality standards in order to provide value and benefit to our customers, employees, suppliers and all stakeholders.

We believe that our existence is the result of the hard work of all stockholders from the phone operator of a European supplier to the person stacking shelves in a supermarket.

We focus on value added work in order to keep our cost free of any bureaucratic costs; the consumer should not pay for any non value added work.

We operate our business in an ethical and professional way; our employees are called team members and considered our most valuable asset.

Elegance Confectionery manufactures and markets wafer biscuit products for the Syrian, regional and international markets.

Our main goal is to bring Elegance to become a food company that provides to the consumer a wide variety of quality products in competitive prices

We at Elegance believe that customer needs are the drive to our studies and products; all of our products are developed and marketed to meet the customer demands. Customer satisfaction is only the beginning for us and we always aim at the customer's delight not only his/her satisfaction. Our company is committed to provide high quality products through the application of the ISO 9001:2000 system though the legal and ethical standards. We also continuously work on improving the our systems in order to make these systems more effective and better for us and for our customers

Elegance is committed to continual scientific improvement and technological development that is based on well established methods in food processing. Moreover, Elegance is committed to training and enhancing its employees' skills. We work as one team and continuously try to reach our goal in providing the customer a wide variety of quality food products that meet all his demands. This policy that is committed to quality makes all the team members at Elegance paying high attention to quality control in order to maintain the needed level of quality and enhance our customers' loyalty and trust.

Since the first days of production, Elegance Confectionery has always been committed to all the developments in the food processing industry. Hence, from the first batches of production, Elegance applied the latest systems and procedures that guarantee the quality and safety of its products not for the purpose of getting certifications printed on its product but from the deep sense of responsibility of providing a safe product for the health of the consumer; Elegance is committed to provide the consumer with a great food value from its products.

The safety of our products is guaranteed through the application of the HACCP system (Hazard Analysis of Critical Control Points) that provides an assurance for the safety of the products in the standards. The HACCP system is one of the best systems that can be implemented for the assurance of food safety.

The HACCP system is considered a tool for hazard analysis. Elegance goal was and still is to develop and maintain a system that protect its products from biological, chemical, and physical hazards so that it can maintain its consumers health and safety from the risks of contamination. All of that is done through a system to control these hazards that concentrates on preventive actions rather than relying on final inspection. The good application of the system requires the full commitment of the management and the team that is formed of qualified people to do the jobs given to them. In addition, the management works on continuously training the employees on food safety.

The HACCP system is applied to the making of all our products from the control of raw materials to the end product in a way that guarantees the safety of the final product. All of that makes the products easier to market, meet the national and international standards and deliver a safe quality product that delights the customer.