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Elegance
Confectionery started operating in Syria in 2004.
The company's core business is meeting customer
needs for confectionery products.
In January 2005 we introduced
"Today" to fill the
market need for a chocolate-coated wafer bar at
a reasonable price.
In the summer of 2005, our second product was brought
to market: "Jofy".
Developed to suit customer desires in hot weather.
As a result of our customers’ demand, we introduced
late in 2005 "Elegance"
two fingers of wafer chocolate-coated with cream
filling. Elegance
became our most demanded product in the local and
surrounding markets.
In 2007, we introduced "Tonky"
with the special cream fillings: "Almond, Caramel,
and Hazelnut"… Later in
2007,
“Jofy” was replaced
with a richer cream wafer
“Two Days”.
Early 2008, we started our biscuit line with a very
special product being offered for the first time
in the Middle East. "Elegance
Stars" is a round biscuit with deposited
chocolate and cream.
Elegance Confectionery
is ISO9001:2000 and HACCP certified.
Elegance Confectionery
is a family owned company (Jack Kalioundji
& Sons)
and is part of Kalioundji Group.
For more information about our business ventures,
please refer to
www.kalioundji.com
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Elegance
is a food processing company operating to provide
quality confectionery products to consumers of all
ages.
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We are committed to the highest quality standards
in order to provide value and benefit to our customers,
employees, suppliers and all stakeholders.
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We believe that our existence is the result of the
hard work of all stockholders from the phone operator
of a European supplier to the person stacking shelves
in a supermarket.
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We focus on value added work in order to keep our
products free of any bureaucratic costs; the consumer
should not pay for any non value added work.
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Customer's delight is what we want to achieve not
just satisfaction.
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We operate our business in an ethical and professional
way; our employees are called team members and considered
our most valuable asset.
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Elegance
Confectionery manufactures and markets wafer and
biscuit products for the Syrian, regional and international
markets. Our main goal is to bring
Elegance to become
a food company that provide consumers a wide variety
of quality products in competitive prices.
We at Elegance believe
that customer needs are the drive of our studies
and products; all of our products are developed
and marketed to meet the customer demands. Customer
satisfaction is only the beginning for us and we
always aim for customer's delight not only satisfaction.
Our company is committed to provide high quality
products through the application of the ISO 9001:2000
system though the legal and ethical standards. We
also continuously work on improving our systems
in order to make our work more effective and efficient
for us and for our customers.
Elegance is committed
to continual scientific improvement and technological
development that is based on well established methods
in food processing. Moreover,
Elegance is committed
to training and enhancing its employees' skills.
We work as one team and continuously try to reach
our goals. This policy that is committed to quality
makes all the team members at
Elegance paying high
attention to the product in order to maintain the
needed level of quality and enhance our customers'
loyalty and trust.
Since the first days of production,
Elegance Confectionery
has always been committed to all the developments
in the food processing industry. Hence, from the
first batches of production,
Elegance applied
the latest systems and procedures that guarantee
the quality and safety of its products not for the
purpose of getting certifications printed on its
product but from the deep sense of responsibility
of providing a safe product for the health of the
consumer; Elegance
is committed to provide the consumer with a great
food value from its products.
The safety of our products is guaranteed through
the application of the HACCP system
(Hazard Analysis
of Critical Control Points) that provides an assurance
for the safety of the products in the standards.
The HACCP system is one of the best systems that
can be implemented for the assurance of food safety.
The HACCP system is considered a tool for hazard
analysis. Elegance
goal was and still is to develop and maintain a
system that protect its products from biological,
chemical, and physical hazards so that it can maintain
its consumers health and safety from the risks of
contamination. All of that is done through a system
to control these hazards that concentrates on preventive
actions rather than relying on final inspection.
The good application of the system requires the
full commitment of the management and the team that
is formed of qualified people to do the jobs given
to them. In addition, the management works on continuously
training the employees on food safety.
The
HACCP system is applied to the making of all
our products from the control of raw materials to
the end product in a way that guarantees the safety
of the final product. All of that makes the products
easier to market, meet the national and international
standards and deliver a safe quality product that
delights the customer.
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